News & Magazine
Jamaica Gleaner
News & Information App
OPPORTUNITY
The Gleaner Company Ltd. is a newspaper publishing enterprise in Jamaica. Established in 1834, their primary product is The Gleaner. They have an over 100,000+ mobile app users. The Gleaner team contacted BrainX for a solution to better facilitate their users and increase engagement with latest designs & User Experience.
APPROACH
After understanding the primary goal, UI/UX team at BrainX decided to improve the designs by keeping User Experience similar to a traditional news paper. Team followed iOS Human Interface Guidelines to optimize the designs of the app and to deliver an extraordinary product that rises to the top of the App store.
SOLUTION
The latest Jamaica Gleaner Mobile application allows users to enjoy news and information from The Gleaner wherever they are in an interactive way. The application downloads and syncs the latest news directly to their device for offline reading. In addition to sync options, users can choose to show or hide thumbnails and images, adjust font size and share articles with their friends.
IMPACT
Gleaner Mobile Application now provides a clean & interactive design with improved features that enhances readability & engagement to more than 100,000 users in Jamaica.
