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OPPORTUNITY

Manual food journaling is a cumbersome process that is susceptible to mistakes. BrainX Technologies recognized a clear gap in the market for a smarter, more intuitive solution, so we built CaloTracker.
It solves the problem of food tracking by providing instant photo-based analysis. This AI meal tracking app is convenient and has a friendly user interface to help people make healthier life choices for weight management and balanced nutrition.

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APPROACH

CaloTracker began with in-depth market research and user-first design. BrainX built a modular backend integrating OpenAI’s APIs for food image analysis and to map the information over a highly visual mobile application. Rigorous user testing fine-tuned the accuracy of AI results, while iterative design ensured smooth onboarding, history review, and customizable meal entries.

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FEATURES

With its intelligent design, the CaloTracker AI meal tracking app streamlines weight management through a suite of features, including:


  • Photo Meal Logging: Users simply take a photo of their meal, and the app automatically detects calories, carbs, fats, and proteins without manual input.
  • Goal-Based Tracking: Whether someone is trying to lose weight, build muscle, or maintain their current physique, CaloTracker adjusts tracking based on individual goals.
  • Heart-Health: The app tracks key nutritional markers like cholesterol, sodium, fat, and sugar consumption to support heart-conscious eating habits.
  • Custom Meal Creation: For meals that don’t fit standard categories, users can manually add their own dishes along with detailed nutritional info.
  • History & Progress Insights: Provides a visual history of meals and trends, helping users understand their eating patterns and stay aligned with their goals.
  • Push Notifications: Smart reminders help users stay on track by prompting them to log meals regularly, building better habits over time.

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IMPACT

CaloTracker improved how users engage with nutrition and daily meal tracking by:


  • Reducing friction in logging with photo-first interactions.
    Supporting smarter food decisions with instant, AI-powered insights.
  • Encouraging long-term habit formation through progress visibility.
  • Improving engagement with minimal manual effort and a clean UI.
  • Building trust with accurate, visually clear data output.
    Supporting different fitness levels with flexible tracking paths.

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FUTURE ROADMAP

Looking ahead, BrainX is planning to make the following strategic enhancements to this AI meal tracking app:


  • Allow users to clarify ingredients like oils or sauces to refine calorie estimation.
  • Connect with other health apps, such as Apple Health, MyFitnessPal, to exchange data easily.
  • Addition of an advanced tier on the subscription plans with a new level of insights, an unrestricted number of scanning credits, and professional advice on the diet.
  • Add shared logs, trends, and group challenges to engage users socially.

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Tools & Technologies

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    IOS
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    Figma
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    Miro
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    Flutter
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    Open AI

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