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OPPORTUNITY

Many find it challenging to navigate their nutritional journey while balancing personal goals with the complexities of daily life. The Nutrition Tracker AI team identified these pain points and partnered with BrainX to develop a comprehensive solution that simplifies nutrition tracking. The aim was to streamline the process with scientifically accurate recommendations and a user-friendly interface.


The client envisioned a nutrition tracking app that could calculate, track, and support users in achieving their nutritional targets with ease and precision. The client sought an app to provide accurate, personalized guidance for weight management goals.

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APPROACH

The BrainX team utilized Agile methodologies to develop a user-centric MVP for Nutrition Tracker AI. Following comprehensive user research, the team prioritized simplicity in onboarding and functionality.


Iterative sprints helped improve BMR-based goal calculations and multi-modal food logging. Continuous testing and stakeholder feedback ensured refinement, resulting in a scalable, intuitive solution that efficiently aligns with user dietary goals.

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SOLUTION

BrainX delivered a fully functional Nutrition Tracker AI platform with the following features:

  • Personalized BMR Calculations
    Automatic daily calorie and protein goal adjustments based on user data such as age, weight, and activity level.
  • Multi-Modal Meal Logging
    Options for manual entry, voice commands, and chatbot integration for seamless tracking.
  • AI-Assisted Nutritional Analysis
    Accurate nutritional breakdown of meals based on user-provided food details, offering tailored insights into daily dietary consumption.
  • Real-Time Goal Tracking
    Intuitive dashboards displaying progress toward daily calorie and protein targets.
  • Scalable SaaS Architecture
    Infrastructure designed to support integrations with wearable devices and meal-planning tools.
  • User-Friendly Onboarding
    Simplified user interface for effortless navigation and account setup.

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IMPACT


The Nutrition Tracker AI app delivered the following significant outcomes:


  • Enabled users to achieve measurable progress in weight management and fitness goals.
  • Enhanced daily interaction rates with a user-friendly interface.
  • Reduced errors in dietary tracking through AI-powered data entry.
  • Streamlined the process of monitoring dietary progress, saving users time and effort.
  • Positioned for integrations with third-party health tools and expanded analytics capabilities.

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Tools & Technologies

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    Figma
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    Miro
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    ExpressJS
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    Git
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    CSS
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    HTML

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