The client, operating in the radio and media sales domain, needed a solution to replace inefficient manual prospecting with intelligent, data-driven advertiser targeting. Traditional outreach lacked visibility into real-time digital signals and buying intent.
To enable smarter outreach and scale across regions, the client sought a custom solution with AI-powered lead generation for radio sales workflows.
BrainX worked closely with the client to rapidly prototype a backend-first proof of concept (PoC). UI/UX was intentionally excluded to focus on validating core data workflows, scoring logic, and integration feasibility.
The solution was built iteratively with client feedback, applying industry-specific lead scoring methods and campaign strategies aligned to media sales.
BrainX delivered a scalable, AI-powered backend platform enabling automated lead generation and advertiser intelligence for the client’s radio network. Highlights include:
The solution empowered the client’s radio sales teams with AI-powered lead generation and media sales automation through:
Automated discovery of high-potential advertisers using digital signals.
