Brazilian Jiu-Jitsu (BJJ) athletes and young learners often rely on general fitness apps that don’t align with martial arts–specific conditioning or skill progression. The client needed a BJJ-focused fitness and conditioning solution that could serve two very different user groups — adults focused on performance metrics and kids who stay motivated through fun, gamified training.
They also required a system that supported structured programming, age-based onboarding, safe content gating, subscription management, and a full administrative environment for managing workouts, exercises, achievements, and coaching requests. Creating a unified ecosystem for all these needs became the foundation of the RollStrong Brazilian Jiu-Jitsu training app.
BrainX collaborated closely with the client to understand the needs of both adult athletes and young learners, shaping training flows that felt intuitive for each group. Through discovery and iterative design, we refined structured programs, exercise libraries, onboarding logic, subscription rules, and the coaching workflow into a unified experience.
Continuous feedback cycles helped us validate user journeys and improve UI consistency across mobile and admin dashboards, while also addressing notifications and platform compliance. Our insight-driven process ensured the product direction was clear, scalable, and ready for development as a long-term BJJ training platform.
RollStrong delivers a personalized, structured, and engaging fitness experience for BJJ practitioners. It gives administrators complete control over training content and user management. The platform includes:
Together, these features create a cohesive BJJ fitness ecosystem designed specifically for martial arts conditioning and youth engagement.
The Brazilian Jiu-Jitsu training app sets a strong foundation for scalable growth and efficient content management through:
