E-COMMERCE

OPPORTUNITY

Momentary Ink was looking to streamline their online buyers’ experience for the Spring/Summer season as they were facing quite a lot of challenges from both the Front-end and Backend sides of their system.

From the frontend side, they were facing the following issues:
The website pages were taking more than the normal time to load, which was impacting the overall site’s performance.
There were notable glitches and bugs on the web pages that were not only spoiling the user experience but were also making the site look cheaper. The site was not properly optimized for mobile devices. They wanted to get some of their web pages revamped in terms of design and functionality, so the overall customer experience could be enhanced.

Whereas, from the backend side, they had the following issues: Whenever a new order was created, it was redirected to the designers, who would convert them into high-resolution vector images. The records for all these orders were uploaded into cloud storage, which eventually maxed out. Momentary Ink used two servers to support its backend operations. Unfortunately, one of these two servers went down. So, they needed a new server that could imitate the functionality of the lost one.

E-COMMERCE

SOLUTION

Our team worked hard to finally solve all the errors that Momentary Ink was facing in its online operations. For Frontend issues, our team:

Optimized the speed of all the web pages of the site, which improved their search engine ranking. Eliminated major glitches that were jeopardizing the frontend user experience.Made all the web pages highly optimized for mobile devices.

Moreover, our team used the A/B testing method while re-designing the pages. In this method, two different variants of each page were created and were presented to different customers – whichever page performed better (in terms of sales) was then finalized for the site.
For Backend issues, our team Erased all the unnecessary data related to older customer orders, thus freeing up a lot of space in the cloud for newer data. Created a new server by mimicking the operations of the existing server and successfully integrated it with the system.

Social Platform

OPPORTUNITY

HiveInfluence sought to bridge the gap between brands and influencers by developing a web application that facilitates the discovery and management of influencer partnerships. The Hive team partnered with BrainX Technologies to create a platform where brands could search for influencers and view detailed profiles.

Additionally, the platform allows brands to manage influencer relationships using a customizable Kanban board. The goal was to enhance influencer marketing campaigns' overall efficiency and effectiveness for brands and influencers.

Social Platform

SOLUTION

BrainX offered the following advanced technical solutions for HiveInfluence to streamline influencer marketing:

• A search engine with extensive filters helps find influencers based on engagement rates, follower demographics, and content specifics.
• Detailed profile pages for influencers represent graphical data of their social media performance, which could be exported as PDF reports.
• A customizable Kanban board with a React DnD library allows brands to manage their selected influencers and track campaign progress visually.
• Using MongoDB provides flexibility and scalability in handling large datasets.
• The dynamic boards' feature lets users create, edit, and manage boards & columns, search & filter influencers, export data, and rearrange items intuitively.
• The Plan & Billing section lets users view their current plan and renewal date, check their billing history, cancel their plan with confirmation, and download invoices.
• The influencers page lets users search, filter, and manage influencers across social media with detailed cards for comprehensive information and actions.
• The notes section lets users add, edit & delete notes via dropdown, and download a PDF report.

BUSINESS

OPPORTUNITY

A leading construction company based in Toronto faced challenges in managing its workforce efficiently and accurately.

The manual and disparate systems for logging hours, tracking jobs, and handling financial records led to inefficiencies, errors, and a lack of real-time insights.

The company recognized the need for a comprehensive workforce management system and partnered with BrainX to design and develop CORE.

BUSINESS

SOLUTION

CORE is a paperless solution built using the MERN stack for efficient team management. Dedicated dashboards for workers, team leaders, and administrators were meticulously developed by BrainX using responsive design principles and ensuring cross-browser compatibility.

• Time Tracking: The system allowed workers to seamlessly log hours, select jobs, and add descriptions with pause/clock-out features.
• Team Management Automation: Enabled team leaders to log hours for team members, add new workers to jobs with their names, and streamline team-related processes.
• Record Details and Editing: Provided a detailed breakdown of logged hours in the worker’s dashboard and allowed them to edit entries.
• Jobs Overview: Workers can see detailed information about assigned jobs, their work durations, and payout amounts.
• Unified Dashboard: Developed a centralized dashboard for admins, consolidating critical information on jobs, teams, users, and due amounts.
• Job Management: Facilitated job creation, editing, and deletion with a job management feature for making job-relevant data accessible to the admin.
• Certificates Management Section: The admin can assign certificates by selecting names from the dropdown menu and uploading a JPEG, PNG, or PDF format of certificates.
  Advanced Payroll Management: Streamlined payroll processing with features like payment rule configuration, daily logs, and clear dues options.